Globecast has invested heavily transforming its playout infrastructure to the next level of cloud based software and is committed to providing this technology for all of its playout offerings.īut at the end of the day how important is the technology? Our emphasis is on the service and ensuring that it is faultless. Offering flexibility for reaching new international markets on a low investment, allowing for short-term services or pop up events, it is more cost-effective and quicker to set up than the traditional hardware, racked and cabled services. Cloud-based playout is certainly the future. In reality, most playout hubs still adopt a combination of traditional hardware based technologies and are moving closer to public and private cloud offerings for the management of various parts of the workflow and playout systems. There’s a massive growing trend towards emerging cloud solutions and being cloud-ready is a frequently exhausted term in broadcast technology circles.
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